2023 SLC FBLA COLLEGIATE


GLOBAL ANALYSIS & DECISION MAKING


CASE STUDY



PARTICIPANT INSTRUCTIONS


  1. You are receiving this case study the evening before your scheduled presentation.  You have from now until the time of your scheduled presentation to review the case and determine your solution.


  1. Presentation time is seven minutes. At six minutes the timekeeper will stand and hold up a colored card indicating one minute is left and at seven minutes the timekeeper will stand and hold up a colored card indicating time is up.


  1. You may use prepared notes during your presentation.


  1. Presentation materials (i.e., posters, flip charts, electronic presentations, etc.) are allowed.  However, no items may be left with the judges.


  1. Cover all the points described in the case and be prepared to answer questions posed by the judges.


  1. If competing as part of a team, all team members must participate in the presentation as well as answer questions.



PERFORMANCE INDICATORS


  • Select logical actions to take and present them with the positive and negative aspects of these actions. 

  • Demonstrate rationale/reasoning for each recommendation made and potential anticipated results.  

  • Exhibit good decision-making and problem-solving skills. 

  • Demonstrate ability to effectively address the given situation and effectively answer questions.



CASE STUDY SITUATION


Background Information

The competitor(s) are consultants for a large copyright, patent, and trademarking corporation based in the United States that also has satellite locations all over the world. The competitor(s) have been asked to develop a plan for protecting the intellectual properties of a new series of products that a large international electronics corporation plans to bring to the marketplace in the near future.  The clients (judges) are state-side representatives for a large corporation based in Asia that manufactures electronics and other consumer products. The company has a very strong reputation in the global market and is known for their innovative products and forward thinking.


The competitor(s) need to convince the clients that they are well versed in the international levels of regulation applied to intellectual properties (e.g., copyrights, trademarks, and patents) and that the plan they will provide at the end of this meeting will be based upon sound principles and techniques used in the industry. The challenge is that the company has developed a series of new products that they plan to rapidly release for sale in the U.S. within the next year before competitors can launch similar products. The competitor(s) need to determine how to streamline the extensive process of obtaining an international copyright and trademark on the products.


Scenario

The challenge involves dealing with a very short time schedule in which to properly protect these products both domestically and internationally. The competitor(s) need to also explain trademarks (U.S. and International) used as protective means for creative works.  The presentation needs to demonstrate an understanding of global cultures, multiculturalism, stereotyping, and cultural bias and their effects on conducting business internationally.  The work will be judged by the professionalism of the competitor(s), the ability to effectively present a plan to the clients (judges), and the quality of the plan presented.  A successful result will include a recommended plan of action for the clients based upon the information provided by the competitor(s) during the presentation.

Objectives of Case Study

The competitor(s) must address the following during the presentation:

  • Define international business and explain terms and concepts related to international business.

  • Define international marketing and apply technical terms that pertain to international marketing.

  • Define terms such as culture, multiculturalism, stereotyping, and cultural bias and their effects on conducting business internationally.

  • Describe information systems and communications for international business.

  • Explain trademarks used as protective means for creative works.

  • Identify the levels of regulation for applied intellectual properties (e.g., copyrights, trademarks, and patents) in different countries.